Case Study
Connection Pointe Christian Church
The Challenge
Connection Pointe Christian Church embarked on an ambitious two-year fundraising campaign with a goal of $35 million. They needed a strategic partner who could translate their vision into emotional storytelling that would resonate with diverse audiences within their community—from younger members to established donors.
Results
$40M+
Fundraising supported through strategic content
Emotional Foundation
We crafted a primary vision film that captured the essence of “Breakthrough” at a conceptual level—designed specifically to hook viewers and create immediate emotional investment in the campaign’s possibilities.
Strategic Audience Connection
We produced multiple member testimonial stories strategically designed to resonate with different demographic targets—from younger members and students to established donors—ensuring every segment of the congregation felt personally connected to the vision.
Comprehensive Campaign Architecture
We built a complete content ecosystem including a detailed vision piece that articulated specific campaign elements and supporting social media content that maintained momentum throughout the six-week sermon series, culminating in the commitment phase.
The Strategic Breakthrough
Where other video producers might have created basic video assets, we identified the critical opportunity: their campaign theme “Breakthrough” needed to be experienced, not just explained. The distinction between showing and telling would be the difference between a campaign that merely performed and one that transformed.
We developed an emotionally resonate video package that meticulously addressed each phase of the campaign journey.
The Transformative Impact
Our strategic approach delivered results that transcended traditional fundraising outcomes:
Exceeded Financial Goals
Campaign surpassed its $35 million target, securing over $40 million in commitments.
Unified Leadership Vision
Guided multiple leadership perspectives into aligned purpose through strategic storytelling.
Emotional Resonance
Created visible emotional responses that translated directly into action.
Minimal Revisions
Our meticulous pre-production process and discerning approach eliminated the need for extensive changes.
Campaign-Wide Influence
Our video strategy established the creative direction for all campaign elements, creating cohesive emotional impact across every touchpoint.