Case Study
Robert Borelli’s Documentary – “Redeemable”
The Challenge
Robert Borelli faced a dual challenge: a $20,000 video project that yielded no results and the need to share his past involvement with the Gambino Crime Family without sensationalism. He required a partner to authentically portray his journey of redemption and spiritual awakening, ensuring his core message wasn’t overshadowed.
Results
2.6M+
YouTube views generated in just 9 months
Authentic Narrative
We handled Robert’s delicate story with care, ensuring his transformation was portrayed with compassion and integrity, avoiding glorification of his past.
Message-First Production
The documentary, “Redeemable,” centered on Robert’s profound spiritual rebirth and journey from despair to hope, sparked by his daughter’s plea.
Strategic Online Launch
We developed and executed a plan to launch and grow Robert’s online presence, maximizing his story’s reach on YouTube.
The Breakthrough: Sensitive Storytelling, Authentic Portrayal & Strategic Launch
“Redeemable” became a gripping short documentary detailing Robert’s tumultuous life, addiction, and ultimate transformation.
The Results: Award-Winning Film & Explosive Audience Growth
Our partnership turned Robert’s previous setback into a major success:
Award-Winning Documentary
“Redeemable” received critical acclaim for its powerful storytelling.
2.6 Million YouTube Views
Robert’s channel amassed an incredible 2.6 million views within 9 months from starting at 0.
Impactful & Authentic Storytelling
We successfully balanced a difficult past with an inspiring message of redemption, resonating widely.